An identity studio for handmade brands

We're a collective of strategists and storytellers who help purpose-driven brands define their identity.
Insights & Innovation
Brand Strategy
Brand Design
Digital Experience
Higg Co — Brand Strategy & Copy
US Digital Response — Complete Brand Identity & Website
The House Fund — Complete Brand Identity
Bow Capital — Brand Strategy & Design Management

Find Your Story,
Find Your Audience

We weren’t there when NASA put a man on the moon, nor for the fall of the Berlin Wall. But we all know of them both because of the power of story.

Your story is key to your brand’s success. Our personal, hand-made approach rooted in story helps clarify your unique value, connect with your audience, and position you for untapped market value.

Imagine what can be accomplished when we roll up our sleeves and tell your story together.

What we do


Design sprints
MVP validation
Brand hierarchy
Differentiation + positioning
Qualitative audience research
Content strategy
Community strategy


Visual identity
Web design
Product prototypes
Environmental design
Packaging design


Brand story & manifestos
Verbal identity & guidelines
Thought leadership


Custom websites
Hosting setup

The Rub

We had the honor of joining the World Health Organization’s Global Covid Hackathon, #BuildforCOVID19, in partnership with Microsoft, Facebook, Slack, Pinterest, and others, to build solutions for "challenges related to the coronavirus pandemic."
Many have been negatively affected by Covid-19, and we feel morally compelled to do our part and help out mission-driven companies with shifting strategies.
In the face of economic hardship, your brand will have to be far sharper than it's been in the past to earn the cash of customers as they tighten their pocketbooks. Follow these two steps to set your brand up for success.

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